Allen’s story
At DAS Group, we see packaging as a promise – to our clients, and to our planet. Since 2017, our ‘One Order, One Tree’ initiative has planted over 17,267 trees globally with our partners. This isn’t just a number; it’s sustainability at the heart of our company. We’re proud to give back and co-create a greener future.
Allen Shaw, Founder & CEO, DAS Group
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The Spark:
A Light Through The Dust
My story begins in Xuzhou in the 1990s. Our small family-owned glass factory (Xuzhou Glass Factory, established in 1995) was the most vivid backdrop of my childhood. The air often carried the distinct smell of burning coal, and sunlight, filtered through the dust from the factory’s high windows, always had a hazy glow. It was in this environment that I first understood what “creation” meant.
I still remember my grandfather’s weathered yet remarkably steady hands, expertly tuning machinery beside the scorching furnace, transforming fire and sand into art. He strived for perfection in every single glass bottle. That almost obsessive dedication to quality, those bright eyes shining even in harsh conditions, became a guiding light for my future path. This legacy of craftsmanship is the most precious DNA of DAS Group.
Inheritance & Choice:
From Preservation to Innovation
When the torch was passed to me, I knew it wasn’t just about continuing a business; it was a profound responsibility. I couldn’t forget the color of the sky from my childhood memories, nor could I betray my grandfather’s relentless pursuit of perfection. I asked myself: beyond preserving this craftsmanship, what more could I do for this industry, and for our shared environment?
I chose to start from the ground up, relearning and understanding the industry anew. I’ve personally felt the searing heat of molten glass and spent sleepless nights with technical teams refining the precision of an accessory. These experiences taught me that every piece of quality packaging is a culmination of immense effort and ingenuity. It was during this journey that a firm conviction took root in my heart: DAS Group must not only be synonymous with quality but also a champion of sustainable development.
Joining Forces & A Lasting Promise:
Building a Responsible Packaging Ecosystem
To better serve the brand owners, wholesalers, and various manufacturing enterprises who placed their trust in us, we embarked on a path of integration and innovation. In 2016, DAS Packing was established, marking our official voyage into the broader global market. This pushed us to adhere to even stricter international standards. I led our team to visit advanced packaging manufacturers in over 30 regions worldwide, learning, adopting, and optimizing every production process, with a particular focus on improving furnace combustion efficiency to minimize carbon emissions.
We understood that individual strength is limited. Thus, through strategic acquisitions and equity partnerships, DAS Group gradually brought together 17 specialized companies in glass bottles, plastic bottles, paper packaging, and related accessories. This was more than just an expansion of scale; it was about building a more comprehensive and efficient packaging ecosystem – from design and production to quality control – to provide our clients with professional and holistic packaging solutions.
Over 17,267 trees planted
with the help of your orders
Our commitment to the environment found its most tangible expression in 2017 when we launched our “One Order, One Tree” pledge. This isn’t just a slogan; it’s an unwavering promise embedded in DAS Group’s operations.
To date, thanks to every act of trust from our global clients, over 17,267 saplings have taken root and flourished. This ever-expanding green landscape is a living testament to our shared effort with our clients to “give back to nature.” It constantly reminds us that business growth and planetary health can, and indeed must, go hand in hand. We are proud that Sustainable Practices are not an afterthought, but a core driver of how we do business.
Looking Ahead:
Co-creating a Beautifully Packaged Future
Looking back on our journey, from that small glass factory in Xuzhou to the DAS Group serving clients worldwide today, what has always driven us forward is our reverence for quality, our passion for innovation, and our commitment to responsibility.
In the future, DAS Group will continue to delve deeper into the packaging field, empowering every brand’s dream with more eco-friendly materials, smarter manufacturing, and more considerate services. We look forward to “joining hands with our clients” and more like-minded partners, not just for commercial success, but to collectively protect the blue planet we all depend on, and together, “package” a more sustainable and beautiful tomorrow.
Because we believe, the best packaging carries trust and nurtures hope.
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